New Wash Rich

New Wash Rich balances your scalp and doubles up on moisture to make hair softer, smoother and healthier, all in one simple step.

Switching to New Wash Rich breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.



The result: the healthiest hair of your life.

• Life-changing results Makes hair softer, smoother and shinier after one use
• Saves time and money Replaces shampoo and conditioner to simplify your routine
• Doesn’t strip your hair No damaging detergents, just naturally derived ingredients
• Improves your scalp and hair health Balances natural oil production to prevent dryness and color fading
• Enhances your natural texture Amps up volume, smooths frizz and brings out waves and curls

85% of people who tried New Wash said they would ditch shampoo forever.*
8 out of 10 New Wash users said it is the best product they have ever used.*

*Based on a 3-week consumer perception study of 103 participants

The quotation mark represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.

Non-US customers may receive an empty Better Bottle and an 8oz pouch during the brand transition.