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Primer
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Primer

Primer

$12.60

Original: $36.00

-65%
Primer—

$36.00

$12.60

The Story

More moisture; more protection. Primer is a weightless leave-in mist that brings together the smoothing and detangling benefits of cutting-edge actives with substantial protection from heat (up to 450°F), humidity, pollution and UV rays. Think of it as an invisible shield that locks in moisture and helps your other products work harder.

Use Primer as a prep step—after cleansing with New Wash or between wash days—for strands that are silky, safeguarded and set for whatever style comes next.

The semicolon represents a smooth transition between two connected thoughts; in your haircare routine, Primer marks where cleansing ends and styling begins.

Primer - Image 2

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Primer - Image 3

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Primer - Image 4

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Primer - Image 5

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Primer - Image 6

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Description

More moisture; more protection. Primer is a weightless leave-in mist that brings together the smoothing and detangling benefits of cutting-edge actives with substantial protection from heat (up to 450°F), humidity, pollution and UV rays. Think of it as an invisible shield that locks in moisture and helps your other products work harder.

Use Primer as a prep step—after cleansing with New Wash or between wash days—for strands that are silky, safeguarded and set for whatever style comes next.

The semicolon represents a smooth transition between two connected thoughts; in your haircare routine, Primer marks where cleansing ends and styling begins.

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