Original: $36.00
-65%$36.00
$12.60The Story
More moisture; more protection. Primer is a weightless leave-in mist that brings together the smoothing and detangling benefits of cutting-edge actives with substantial protection from heat (up to 450°F), humidity, pollution and UV rays. Think of it as an invisible shield that locks in moisture and helps your other products work harder.
Use Primer as a prep step—after cleansing with New Wash or between wash days—for strands that are silky, safeguarded and set for whatever style comes next.
The semicolon represents a smooth transition between two connected thoughts; in your haircare routine, Primer marks where cleansing ends and styling begins.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
More moisture; more protection. Primer is a weightless leave-in mist that brings together the smoothing and detangling benefits of cutting-edge actives with substantial protection from heat (up to 450°F), humidity, pollution and UV rays. Think of it as an invisible shield that locks in moisture and helps your other products work harder.
Use Primer as a prep step—after cleansing with New Wash or between wash days—for strands that are silky, safeguarded and set for whatever style comes next.
The semicolon represents a smooth transition between two connected thoughts; in your haircare routine, Primer marks where cleansing ends and styling begins.


















